Moonlit collective
Grip Socks · Campaign · Creative Direction · Photography · Videography
An end-to-end visual campaign for Moonlit Collective, spanning creative direction, shoot planning, catalogue photography, lifestyle imagery and social-first video across two collections.
COLLECTION 2 - PILATES CLUB
CAMPAIGN/LIFESTYLE VISUALS
CREATIVE DIRECTION
CATALOGUE
VIDEO/SOCIAL CONTENT
COLLECTION 1 - ESSENTIALS
CAMPAIGN/LIFESTYLE VISUALS
CREATIVE DIRECTION
CATALOGUE
VIDEO/SOCIAL CONTENT
MY ROLE
Creative Direction
Concept development · Moodboard · Visual direction
Production
Shoot planning · Location · Styling coordination
Photography
Campaign · Lifestyle · Catalogue
Videography
Social-first video · Reels
Post-production
Photo retouching · Video editing